Google AdSense

Here some official facts about Google AdSense that help you better understand AdSense program and how to take care to avoid termination of your Google AdSense account. You sometime face this situation for a minor policy violations. Google's first step will be to issue a warning to you. 

According to AdSense blog, "We rely upon a detailed set of guidelines when looking at policy violations, and these policies are published in our Help Center. Our intent is to keep Google's content and search networks safe and clean for our advertisers, users and publishers. We seek to be as transparent and consistent with our decision making."

The monitoring the AdSense network involves working with publishers to identify and address potential issues. Google understand that there are a lot of policies to take into account, and so for minor policy violations first step to issue a warning. The reasons a publisher might receive a warning will vary, but in general they tend to be for violations that can be fixed fairly easily. 

Examples of these violations range from deceptively labeling ads “Today’s hot deals” to having a minimal amount of adult-content comment spam in a forum. Publishers, after receiving a warning, are given three days to fix their violations. If changes are not made in that time, ad serving will be disabled to the violating site.

There are some situations when Google need to disable ad serving to a site without first sending a warning. Google usually reserve this action for egregious violations like adult content, copyright infringement, as well as cases of extreme violence and gore. It may also disable ads to a site when find a violation that already contacted a publisher about in the past.

The final and most severe action that AdSense teams can take is to close down an account completely. This normally only happens when they find that a publisher’s entire network consists of violating sites or for repeat policy offenders. If you have received a policy notification from the AdSense team, please visit this help center entry for additional information.

The notifications that result from the previously mentioned policy violations are different from notifications sent because of issues with invalid click activity, which are monitored by Google's Ad Traffic Quality Team. Invalid click activity consists of any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings, and for which Google decide not to charge the advertiser. For more information about invalid clicks and impressions, please refer to this page, which includes a link to our FAQ page for accounts disabled due to invalid activity.

Lastly, its highly recommend reviewing these guidelines to help avoid policy violations, and to help keep your AdSense account in good standing. I hope this tiny guide will helpful to you to avoid your AdSense account termination.